Tusk Trust is a non-profit organisation that funds 50 conservation programmes across 18 African countries. In 2013, they launched the Tusk Conservation Awards to celebrate outstanding achievements in the field of conservation.
For the identity we developed an African-style pattern made out of the letters
T-U-S-K, applied across a series of key touchpoints.
We also commissioned 50 traditional beaded wristbands in the brand’s signature patterns. Hand-crafted by the Kenyan Enkiito village; they were given to Tusk’s high profile contacts to help raise awareness for the event.
The bracelets gained over 17.5 million impressions: a 400% increase from last year.
D&AD (In book), Drum Design Awards x 2 (Chairman's Award, Commendation), Brand Impact x 2 (Best in Show, Winner), Cannes x 2 (Logo, Identity), Clio (Bronze), One Show (Merit), WPPED Cream (Winner), Brand New (Best of Year)
Agency: The Partners