Motion Design + Copywriting + Design
In a traditionally vague and murky industry, Future Super strives to create transparency. Using this idea of shining a spotlight on both the (deliberate) lack of clarity most funds provide and the power our super can have, we began with a logo. Well, many logos, really.
Designed for motion and interaction, the mark is responsive — there’s no limit to its number of iterations. It adapts and flexes, shifting size and shape to suit where it sits and do what it needs to, from small format digital applications to expansive billboards to the 3D space. At any touchpoint, it anchors the design system and serves as an infinitely flexible tool to push away unnecessary noise and put what needs to be said front and centre.
Best Design Award (Winner)
Agency: Universal Favourite, Future Super