Avenue believes that everyone — regardless of physical, behavioural or intellectual ability — has the right to have a meaningful work life.
Its brand prioritises accessibility above all else, showcasing the true potential of AAA design accessibility standards. Accessible design is often seen as a box-ticking exercise, a compromise or childlike aesthetic. Avenue’s brand has been created to disprove the out-dated idea that accessible design and aesthetically appealing design are mutually exclusive. For too long, society has neglected and sidelined people with disability. Avenue declares proudly and boldly that that the opportunities of work aren't just for the able-bodied – they're for all.
Agency: For The People