Lloyds Bank

What should the UK’s biggest bank actually sound like?

We developed a design philosophy for the brand - ‘The Cancara Philosophy’ - in tribute to the name of the original Lloyds black horse, to ensure every element of the brand experience is distinctly Lloyds. This philosophy is not just about aesthetics; it’s about ensuring that every interaction embodies the values and emotions the brand stands for.

Agency: Wolff Olins
Role: Copywriter