Canva OOH

Can we make the logo even bigger?

Canva set out to bring these everyday design struggles to life in a memorable way. The idea: break free from traditional billboards and use humour to connect with the people who know these pains best. When the billboards went live, social feeds lit up with creatives “feeling seen” and sharing their own design nightmares. The team turned the best of these into a second wave — from a fake ‘transparent’ PNG to artwork nudged out of frame by a hovering art director.