CITY OF SYDNEY
Our challenge was to unify all of their communications into a one coherent brand, and unite all of the departments into a master-brand approach for their organisation. A key criteria was to overhaul the visual identity whilst keeping and evolving the city’s logo. Illustrations: Ilana Bodenstein
We built the holistic identity system on the foundation of geometry and the circle DNA already present in a lot of the city’s existing communications. Once adopted, a high degree of flexibility was introduced to ensure the council could maintain a world-class communications strategy that captured the essence of the city.
Agency: For the People
Typeface: Dave Coleman