Investec Journal

How do you make a 30,000 word financial publication not only readable, but desirable?

The Investec zebra provided the perfect starting point.

For the third iteration of the journal, the insights were based on a single marketplace – China.

For centuries the colour red has represented good fortune in Chinese culture. As investors read, hand-cut divider spreads get more and more densely red, representing a journey towards good fortune.

Internal spreads bring the content to life in a style that echoes Chinese culture, design, typography and art.

Agency: The Partners
Role: Designer